The university holds trademarks on several other iconic logos. These logos are to be used sparingly and only with the permission of University Marketing and Communications. These logos are not to be altered or changed in any way.

The logos include: Campanile, 海角直播app Cereal Bowl, Beef Bowl and Oak Lake Field Station.

The University Seal remains an official symbol to be used only by the President's Office on official university documents such as: diplomas, commencement publications, honorary degree materials and other official documents such as certificates. The institutional SD logo, rather than the seal, is to be used for all other applications.

Seal of South Dakota State University 1881
Seal of South Dakota State University 1881
Weary Wil and Dirty Lil

Weary Wil and Dirty Lil remain the primary marks associated with Hobo Day, the university's homecoming celebration. The use of Weary Wil and/or Dirty Lil will be for purposes related only to Hobo Day. 

Hobo Day Logo of Weary Wil and his little dog.
Hobo Day Logo of just Wil's head.

 

Hobo Day Logo of Dirty Lil and her cat in a bag.
Hobo Day Logo of just Lil's head.
Oak Lake Field Station
Oak Lake Field Station
海角直播app Cereal Bowl and聽Beef Bowl logos
海角直播app Cereal Bowl
海角直播app Beef Bowl

All graphic files in the graphic identity standards are available from University Marketing and Communications, which also has several graphic designers on staff to assist with your specific needs. Call 605-688-6161 or email University Marketing and Communications to find out how they can help.

To request a copy of a particular logo, please complete our:

Logo Request form

Contact Us
Photo of University Marketing and Communications
University Marketing and Communications
Physical Address
1007 Campanile Ave.
Brookings, SD 57007
Mailing Address
Communications Center 105, Box 2230
Brookings, SD 57007
Hours
Mon - Fri: 8:00 a.m.-5:00 p.m.
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